Show off: Try using animated GIFs to show, not tell. An MIT study found that users accurately picked the emotional subtext of certain GIFs. Maybe that’s because GIFs also powerfully and accurately display emotion. Grab attention: GIFs are a great attention-getter. Using GIFs is beneficial for an email campaign because they: So it should be no surprise that the reasons to use GIFs in your email marketing far outweigh the reasons not to. We find GIFs splattered across the internet, in messaging apps like Slack, and even referenced in mainstream media. Like it or not, GIF files are part of our everyday lives. Simultaneously, the PNG file debuted (originally PING for "Ping is not a GIF"). The patent ran until 2003 in the US and 2004 elsewhere. That led to history’s first organized political protest against a mathematical equation: “Burn All GIFs Day” on November 5, 1995. However, the algorithm was under patent by the Unisys Corporation, and in 1995, Unisys demanded a small royalty. Variations included still images strung together to create a looping animation, the modern-day GIF.įor years, developers enjoyed immense success using the LZW algorithm. This new algorithm produced photorealistic color images in small packages. A revolutionary algorithm by developers Abraham Lempel, Jacob Ziv, and Terry Welch (known as the Lempel-Ziv-Welch or LZW algorithm) created a way to compress files using simplified language. But, in 1991, a GIF was also the first color picture on the World Wide Web. He passed away in March 2022 but surely will always be remembered for his priceless contribution to the internet age.ĭuring the early stages of the internet, transferred GIFs were static images. Using a compression algorithm and specific image parameters, Wilhite created a way of optimizing image exchanges between computers. Space was at a premium, and color files required huge amounts of memory. Four years before the dawn of the World Wide Web, email was available through hourly subscriptions from companies like CompuServe. The first GIF file was created on June 15, 1987, by Steve Wilhite of CompuServe. These animations simultaneously express both feelings and opinions across digital platforms, and they draw attention in ways that static images and text simply don’t. In 2018, Google acquired Tenor, a popular GIF search engine, after realizing millions of people were looking for GIFs each day. Developments in the GIF algorithm have made the format synonymous with a series of images that, when strung together, create a looping “flipbook.”Įven though GIF files have been around for decades, they exploded in popularity with the advent of high-speed internet. What is a GIF? How do GIFs work?Ī GIF, or “graphics interchange format,” is a compressed image file that retains all the elements necessary to appear as intended. Google captures the reader’s attention by using a simple GIF image within the context of their messaging and branding to generate buzz about their annual science fair.
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